Serena Dictionary

This is the place where you learn everything about the world of career sites, smart tools, and strategies for finding and retaining talent. Whether you want to know more about how a CMS works, how to use an ATS for recruitment, or how to elevate your employer branding, you’re in the right place. Discover useful terms, in-depth explanations, and inspiring insights – perfect for anyone curious about HR, technology, and everything that comes with it. Dive in and discover more!

A/B Tests

May 13, 2025 13:49

What is  A/B testing?A/B Tests (Split Testing) refer to the process of comparing two different versions of a w

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Applicant pool

May 13, 2025 13:50

What is an applicant pool?An applicant pool is the collection of all job applicants who have applied for a position

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Applicant Programming Interface (API)

May 13, 2025 13:50

What is an API? (Applicant Programming Interface)An API (Application Programming Interface) is a set of rules and p

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Applicant Tracking System (ATS)

May 13, 2025 13:51

What is an ATS? (Applicant Tracking System)An Applicant Tracking System (ATS) is a software solution that helps com

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Article

May 13, 2025 13:51

What is an article?An article is a written piece of content shared on a website, blog, or platform, with the purpos

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Blog

May 13, 2025 13:52

What is a blog?A blog is a regular online publication typically consisting of informal, personal, or opinionated co

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Bounce rate

May 13, 2025 13:52

What is a bounce rate?The bounce rate is a metric that shows the percentage of visitors who leave a website after v

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Branding

May 13, 2025 13:52

What is branding?Branding is the process of creating and promoting a unique image for a company or product. It is a

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Call-to-action (CTA)

May 13, 2025 13:54

What is a call-to-action (CTA)A call to action (CTA) is a prompt on a website or in marketing materials that encour

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Candidate assessment

May 13, 2025 13:54

What is candidate assessment?Candidate assessment is the process in which an employer or recruiter evaluates whethe

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Candidate Experience

May 13, 2025 13:54

What is candidate experience?Candidate experience is the total experience an applicant has during the application p

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Candidate journey

May 13, 2025 13:55

What is a candidate journey?The candidate journey refers to the process a candidate undergoes from the moment they

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Candidate marketing

May 13, 2025 13:55

What is candidate marketing?Candidate marketing is a strategy where companies focus on attracting, engaging, and co

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Candidate segmentation

May 13, 2025 13:55

What is candidate segmentation?Candidate segmentation is the process of dividing candidates into different groups b

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Career site

May 13, 2025 13:56

What is a career site?A career site is a dedicated website where an organization showcases its job openings, employ

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Click-through rate (CTR)

May 13, 2025 13:56

What is click-through rate (CTR)?CTR (Click-Through Rate) is a crucial metric in digital marketing that indicates t

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Consumer expectations

May 13, 2025 13:56

What are consumer expectations?Consumer expectations refer to the needs, desires, and standards that customers have

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Content

May 13, 2025 13:57

What is content?Content refers to all the information shared on a website or platform, such as text, images, videos

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Content delivery network (CDN)

May 13, 2025 13:57

What is a content delivery network (CDN)?A content delivery network (CDN) is a network of servers distributed acros

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Content Management System (CMS)

May 13, 2025 13:58

What is a content management system (CMS)?A content management system (CMS) is a software platform that allows user

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Content strategy

May 13, 2025 13:58

What is a content strategy?Content strategy is the planning, development, and management of content to achieve spec

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Conversion

May 13, 2025 13:59

What is conversion?Conversion refers to the process by which a visitor on a web site or platform takes a desired ac

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Conversion rate

May 13, 2025 13:59

What is the conversion rate?The conversion rate is an important metric that indicates how many visitors to a websit

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Corporate culture

May 13, 2025 13:59

What is corporate culture?Corporate culture is the atmosphere, values and norms that prevail within an organization

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Cost per hire (CPH)

May 13, 2025 14:00

What is cost per hire (CPH)?Cost per hire (CPH) is the total cost a company incurs to hire a new employee. This inc

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Customer review

May 13, 2025 14:00

What is a customer review?A customer review is feedback from a customer about a product, service, or their overall

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Dashboard

May 13, 2025 14:03

What is a dashboard?A dashboard is a clear display of important data and statistics, often in the form of graphs an

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Data analytics

May 13, 2025 14:03

 What are data analytics?Data analytics in recruitment means collecting and examining data to make better hiri

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Diversity

May 13, 2025 14:04

What is diversity?Diversity means that people from different backgrounds, such as culture, gender, age and experien

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Domain name

May 13, 2025 14:04

What is a domain name?A domain name is the unique, human-readable address of a website that people type into their

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Employer brand

May 13, 2025 14:05

What is an employer brand?An employer brand is the image and reputation your company has as an employer — how curre

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Employer Branding

May 13, 2025 14:05

What is employer branding?Employer Branding is the image you project as an employer to be attractive to (future) em

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Employer identity

May 13, 2025 14:06

What is employer identity?Employer identity refers to the image and core values a company projects as an employer.

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Employer Of Record (EOR)

May 13, 2025 14:06

What is an employer of record (EOR)An Employer of Record (EOR) is an outside party that becomes the legal employer

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Employer Value Proposition (EVP)

May 13, 2025 14:06

What is an employer value proposition (EVP)?An Employer Value Proposition (EVP) is the total package of benefits an

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Employment conditions

May 13, 2025 14:07

What are employment conditions?Employment conditions refer to the terms and agreements between an employer and an e

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Flexible workers

May 13, 2025 14:08

What are flexible workers?Flexible workers are employees without a permanent contract who work on a temporary or va

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Footer

May 13, 2025 14:08

What is a footer?The footer is the bottom section of a website that typically contains important information and na

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Funnel

May 13, 2025 14:08

What is a funnel?A funnel (or funnel) is a model that describes the steps a customer or candidate goes through, fro

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Header

May 13, 2025 14:09

What is a header?A header is the top section of a web page, often visible on every page of a website. It contains k

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Integration

May 13, 2025 14:09

What is integration?Integration involves combining different components into a unified whole. It ensures that syste

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Interface

May 13, 2025 14:09

What is an interface?An interface is the connection point where two systems, devices, or people interact. It allows

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Job alert

May 13, 2025 14:11

What is a job alert?A job alert is a notification that informs job seekers when new vacancies matching their intere

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Job application process

May 13, 2025 14:12

What is a job application process?A job application process is the step-by-step procedure a candidate goes through

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Job board

May 13, 2025 14:12

What is a job board?A job board is a website or platform where employers post job openings and job seekers search a

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Job description

May 13, 2025 14:12

What is a job description?A job description is a detailed outline of a job vacancy. It provides potential candidate

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Job matching

May 13, 2025 14:12

What is job matching?Job matching is the process of pairing the right candidate with the right job. It ensures that

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Job vacancy

May 13, 2025 14:13

What is a job vacancy?A job vacancy is an open position within a company that needs to be filled. It represents an

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Labor market

May 13, 2025 14:14

What is the labor market?The labor market is the space where labor supply and demand meet. Employers seek employees

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Link building

May 13, 2025 14:14

What is link building?Link building is the process of acquiring hyperlinks from other websites to your own, with th

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Long-tail keywords

May 13, 2025 14:15

Long-tail keywords are longer, more specific search phrases that typically have lower search volume but a higher co

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Manual Screening

May 13, 2025 14:15

What is manual screening?Manual screening is the process where a recruiter or HR professional manually reviews appl

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Meta description

May 13, 2025 14:16

What is a meta description?A meta description is a short summary of a web page’s content that appears below the pag

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Metadata

May 13, 2025 14:16

What is meta data?Meta data is information about a webpage that isn’t visible to users but provides important conte

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Mission

May 13, 2025 14:17

What is a mission?A company’s mission defines its purpose and reason for existence. It guides the strategy and dail

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Networking

May 13, 2025 14:18

What is networking?Networking is the process of building and maintaining relationships with others to exchange info

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Onboarding

May 13, 2025 14:18

What is onboarding?Onboarding is the process of introducing new employees to an organization, its culture, and thei

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Onboarding software

May 13, 2025 14:19

What is a onboarding software?Onboarding software is a digital tool that helps companies onboard new employees smoo

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Online application form

May 13, 2025 14:19

What is an online application form?An online application form is a digital tool that allows candidates to submit th

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Outside recruitment agencies

May 13, 2025 14:19

What are outside recruitment agencies?Outside recruitment agencies are companies that help organizations find suita

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Page

May 13, 2025 14:20

What is a page?A page refers to a single document or screen on a website or platform that contains specific content

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Page layout

May 13, 2025 14:20

The page layout refers to how elements are positioned and organized on a web page, such as text, images, buttons, a

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Performance management

May 13, 2025 14:20

Performance management is the process of monitoring and improving how employees work to achieve company goals. It e

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Permalink

May 13, 2025 14:21

What is a permalink?A permalink is a permanent link to a specific page or blog post on a website. It doesn’t change

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Pop-up

May 13, 2025 14:21

A pop-up is a small window that suddenly appears on a website to draw attention to a message or feature. It is ofte

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Pre-screening

May 13, 2025 14:21

Pre-screening is an initial selection process where potential candidates are evaluated before moving forward in the

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Recruiter

May 13, 2025 14:23

What is a recruiter?A recruiter is a professional who specializes in finding, selecting, and attracting talent for

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Recruitment

May 13, 2025 14:24

Recruitment is the process of finding, attracting, and selecting talented individuals to fill open positions within

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Recruitment automation

May 13, 2025 14:24

Recruitment automation involves using technology and software to automate parts of the hiring process, such as cand

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Recruitment campaigns

May 13, 2025 14:24

Recruitment campaigns are organized, strategic efforts designed to attract new employees. They are often carried ou

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Recruitment method

May 13, 2025 14:25

A recruitment method is the approach an organization uses to find and attract new employees. This can range from tr

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Recruitment needs

May 13, 2025 14:25

What are recruitment needs?Recruitment needs refer to the demand for new employees within an organization, driven b

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Recruitment process

May 13, 2025 14:25

The recruitment process is the series of steps an organization takes to attract, evaluate, and hire new employees.

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Recruitment strategy

May 13, 2025 14:25

A recruitment strategy is a well-thought-out plan that helps an organization attract, select, and retain top talent

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Redirect

May 13, 2025 14:26

What is a redirect?A redirect is an automatic process that takes a user from one web page to another. For example,

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Responsive Design

May 13, 2025 14:26

What is a responsive design?Responsive design ensures that a website adjusts automatically to the screen size of th

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Resume database

May 13, 2025 14:27

A resume database is a collection of CVs that employers and recruiters can search to find qualified candidates for

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Rich snippets

May 13, 2025 14:27

What are rich snippets?Rich snippets are enhanced search results that display additional information beyond the sta

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SEO (Search Engine Optimization)

May 13, 2025 14:37

What is SEO?SEO (Search Engine Optimization) is the practice of optimizing a website to improve its visibility in s

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SEO Snippets

May 13, 2025 14:37

SEO Snippets are short, optimized previews of web pages that appear in search results. They help search engines and

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Social media integration

May 13, 2025 14:37

What is social media integration?Social media integration refers to the use of social media platforms on your websi

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Soft conversion

May 13, 2025 14:38

A soft conversion refers to an action that a visitor takes but doesn’t immediately lead to an application or sale.

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SSL certificate

May 13, 2025 14:38

An SSL certificate ensures a secure connection between the website and the user, which is especially important for

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Tag

May 13, 2025 14:40

What is a tag?A tag is a label or keyword used to categorize and make content more searchable, such as on websites,

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Talent acquisition

May 13, 2025 14:40

What is talent acquisition?Talent acquisition is the process of attracting, recruiting, and hiring the best candida

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Target audience

May 13, 2025 14:40

The target audience refers to the specific group of people or organizations that a company aims to reach with its p

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Theme

May 13, 2025 14:41

What is a theme?A theme is the design or visual style of a website, blog, or platform. It defines the layout, color

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Traditional recruitment methods

May 13, 2025 14:41

A traditional recruitment method refers to classic ways of hiring new employees, often without the use of digital t

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Usability

May 13, 2025 14:42

What is usability?Usability refers to how easy and efficient a product, system, or service is for its users to inte

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User interface (UI)

May 13, 2025 14:42

What is a user interface?User Interface (UI) refers to the space where interactions between humans and machines occ

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UX (User Experience)

May 13, 2025 14:42

User Experience (UX) refers to the overall experience a user has when interacting with a product, system, or servic

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Visitor analysis

May 13, 2025 14:42

Visitor analysis involves studying the behavior of visitors on your website to gain insights into their interaction

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Web hosting

May 13, 2025 14:43

Web Hosting is a service that allows individuals or organizations to make their website accessible on the internet.

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Website analysis

May 13, 2025 14:43

What is a website analysis?Website Analysis is the process of evaluating and assessing the performance, structure,

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Widget

May 13, 2025 14:44

What is a widget?A widget is a small, interactive application or tool embedded in a website or app that offers spec

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Work environment

May 13, 2025 14:44

What is the work environment?The work environment encompasses all physical, social, and cultural aspects of the pla

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Workflows

May 13, 2025 14:44

Workflows are standardized processes that define the sequence of tasks and activities within an organization. They

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