What is branding?
Branding is the process of creating and promoting a unique image for a company or product. It is about how people see, feel and experience your company, through logos, colors, communication and overall appearance.
1. Developing identity:
Branding begins with creating a clear and unique image for your company, including name, logo, colors and message you want to convey.
2. Communication and consistency:
It's about consistently communicating this identity through various channels, such as advertising, social media, your website and your customer service.
3. Influencing perception:
The goal of branding is to influence consumers' perceptions so that they recognize your brand, trust it and feel an emotional connection, which drives them to loyalty and purchase.
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