A soft conversion refers to an action that a visitor takes but doesn’t immediately lead to an application or sale. This could include asking for more information or signing up for a newsletter.
1. Identify soft conversion:
Soft conversions are actions that encourage further engagement without directly completing the main goal, such as signing up for job alerts.
2. Encourage soft conversions:
By offering additional information, invitations to events, or jobalerts, you increase the chances that a visitor will engage further.
3. Follow up on soft conversions:
After a soft conversion, follow-up actions can be taken, like sending targeted communication or further offers to guide the visitor towards a hard conversion.
Discover how open applications can be a valuable tool for soft conversion!