Long-tail keywords are longer, more specific search phrases that typically have lower search volume but a higher conversion potential. They are crucial for SEO as they better match user intent.
1. Attract more targeted traffic:
By focusing on specific search queries, you reach users who are looking for exactly what you offer.
2. Less competition, more opportunities:
Since these keywords are more niche, there is often lower competition, making it easier to rank higher.
3. Higher conversion rates:
Users searching with long-tail keywords often have a clearer intent to buy or take action, increasing the likelihood of conversion.