What is a domain name?
A domain name is the unique, human-readable address of a website that people type into their browser to visit it. It serves as your digital front door — the first impression users get when finding your brand online. Choosing the right domain name is a key part of building a strong online identity.
1. Makes your website findable and memorable:
A well-chosen domain name makes it easy for people to remember your site and come back to it. It reflects your brand name, tone, or purpose — which is essential for recognition and consistency.
2. Builds trust and professionalism:
A strong domain name adds credibility to your organization. It shows users they’re dealing with a serious, reliable party — especially when the domain matches your company name and looks clean and intentional.
3. Integrates smoothly with Serena:
With Serena, you can easily connect your own domain to your website, whether you're launching a recruitment platform, career site, or company blog. This ensures that your content lives at a familiar, branded web address — ready to engage the right audience from the first click.
Your brand deserves a name people remember. Contact us today!