What is a bounce rate?
The bounce rate is a metric that shows the percentage of visitors who leave a website after viewing only one page, without taking any further action. It helps measure how engaging or relevant your content is and indicates whether visitors find what they’re looking for when they land on your site.
1. Indicates user engagement:
A high bounce rate may suggest that visitors aren’t finding your content useful or engaging enough to explore further.
2. Helps identify weak pages:
By analyzing bounce rates per page, you can pinpoint which pages need better content, design, or calls-to-action to keep users interested.
3. Influences SEO and conversion:
Search engines may interpret high bounce rates as a signal of low relevance, which can affect your rankings and ultimately your conversion goals.
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