What is a meta description?
A meta description is a short summary of a web page’s content that appears below the page title in search engine results. It gives users a quick preview of what to expect and plays a key role in convincing them to click.
1. Improves click-through rates (CTR):
A clear and compelling meta description can make your result stand out and attract more clicks — even if you're not in the top position.
2. Summarizes content effectively:
It should reflect what the page is about, using relevant keywords and a tone that matches your brand or message.
3. Doesn’t directly impact rankings, but still matters:
While meta descriptions aren’t a direct ranking factor, they influence user behavior — which can indirectly affect your SEO performance.
Don’t leave your meta descriptions to chance. Let’s craft ones that convert.