Employer Branding is the image you project as an employer to be attractive to (future) employees. It shows why your company is a nice place to work, such as good working atmosphere, opportunities to grow and special benefits.
1. Create a strong employer brand:
Identify what makes your organization unique as an employer, such as company culture, values, benefits and growth opportunities. Make sure these aspects are consistently highlighted in your communications.
2. Communicate your brand externally:
Use channels such as career sites, social media and job postings to show potential employees what your organization has to offer. Also have current employees share their experiences to paint an authentic picture.
3. Maintain and enhance your reputation:
Collect feedback from employees and candidates to learn what is going well and where improvement is needed. Adjust your strategy to stay relevant and be an attractive employer.