Candidate marketing is a strategy where companies focus on attracting, engaging, and convincing potential candidates by presenting their job openings and employer brand in an appealing way. It involves using marketing principles to attract talent.
1. Define your audience:
Identify your ideal candidates, such as their skills, experience, and preferences. Use this to create targeted campaigns.
2. Create content:
Develop engaging content like job descriptions, videos, and stories that highlight why your company is a great place to work. Share this on social media, job boards, and your website.
3. Analyze and optimize:
Track the impact of your marketing efforts (e.g., website visits or applications) and adjust your strategy to achieve better results.