What is conversion?
Conversion refers to the process by which a visitor on a web site or platform takes a desired action, such as applying for a job. So it measures how many visitors actually become customers or candidates.
1. Attracting visitors:
You get people to visit your website or platform, such as through advertising, search engines, or social media.
2. Encourage action:
You provide visitors with a clear and attractive call-to-action, such as an application button, a form or a buy button.
3. Complete action:
The visitor performs the desired action, such as apply, buy, or sign up, which is considered a conversion.
Start optimizing your conversion today – one message is all it takes.