Case study99% form completion, with lower cost per applicant for high-volume hiring flows.
Maarten Bokhoven
Albert Heijn
Powering 600+ recruitment sites
The Recruitment Website Platform
Deliver high-converting recruitment sites for your clients. Built-in best practices. 45+ ATS integrations. Live in days, not months.
careers.serenacms.com
Senior Auditor
Amsterdam
Tax Consultant
Rotterdam
Conversions
+34% this month
Platform
12 sites live
3.2K candidates/mo
1 ATS synced
Sites
AMS Recruit
GreenTech
MediSelect
RetailCo
CityStaff
Your recruitment sites are losing candidates
Bad conversion
Sites built on WordPress or ATS pages weren't designed for candidates. Traffic goes up, applications don't. Corporate websites made for customers get repurposed for recruitment, and candidates notice.
Content takes months
Every site is a custom project with scoping meetings, developer handoffs, and revision cycles. By the time it launches, the best candidates have already moved on.
Dev hours eat your margin
Hosting, security patches, plugin updates, ATS integrations. The technical overhead of running recruitment websites kills profitability on every project you deliver.
Introducing Serena
A recruitment website platform. Built by actual recruitment practitioners.
Serena was built inside a premium recruitment and employer branding business in the Netherlands. Every feature comes from hands-on delivery: what works with candidates, what partners need to operate at scale, and what breaks when you try to do it on WordPress. Think of it as Shopify for recruitment websites.
Built for Recruitment Performance
Prove recruitment is an investment
Every template is designed to turn visitors into applicants, and show you exactly where it’s working. Track the full candidate journey, not just clicks and impressions.
From traffic to hire, measured and visible.
- Evidence-based page templates — Layouts optimized for recruitment, based on candidate behavior data and application funnel analysis.
- Seamless ATS integration — 45+ ATS connections with structured job data, filters, and real-time sync.
- Employer brand experience tools — Video headers, team stories, culture showcases — the content that makes candidates choose your client.
Effortlessly Scalable
One platform, unlimited client sites
Your client’s branding goes in, a recruitment site comes out. Weeks, not months. Same proven foundation, every time.
- Multi-client dashboard
- Brand-flexible templates
- Same-day launches
Handle 10 clients where you used to manage 3.
No Developers Required
Your team handles the site themselves
Serena takes care of the technical backend so your team can focus on what matters: the content, the candidate experience, the results.
- Drag-and-drop page builder
- In-context content editing
- Instant publish
Less time on the tech, more time on recruitment.
A live sample of 600+ sites
Real recruitment sites that are live today.
A random sample from hundreds of live sites. Deliver sites like this for yourself and your clients.
Serena AI
Just tell Serena what you need
Skip the menus and manuals. Describe what you want in plain language and Serena builds it — import branding, generate pages, connect an ATS, all through conversation.
- Import a client's brand from any URL with one prompt
- Generate page content matched to their tone of voice
- Natural language site building for your whole team
ai.serena.com
Hey Serena
Online
Build a careers page for Example.com using their brand
Done! I've created a careers site with Example.com's brand colors, logo, and tone.
Brand importedColors, logo, fonts
3 pages generatedHome, About-us, Contact
ATS connectedATS synced
Ask Serena anything...
Build a recruitment site business without the technical pain
A platform, a revenue model, and a partner network. You bring the clients and the expertise.
Become a partnerResults that speak for themselves
45+
ATS integrations
Out of the box
RecruiteeCarerixJobylonSAP SuccesfactorsiCIMS
Cost per applicant
€3€1
Before
After
Conversion rate
3%9%
Stop losing candidates.
Start converting them.
See how Serena turns career sites into candidate conversion engines — without developers, without delays.