What is candidate segmentation?
Candidate segmentation is the process of dividing candidates into different groups based on shared characteristics, such as experience, skills, or interests. This helps recruiters target their search and communicate more effectively with candidates.
1. Define criteria:
Identify the characteristics you want to use for segmentation, such as education level, work experience, or industry.
2. Create groups:
Categorize candidates into specific segments based on the selected criteria, such as junior professionals, experienced managers, or IT specialists.
3. Target effectively:
Use the segments to offer relevant job opportunities or tailored communication, ensuring you reach the right candidates more efficiently.
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