Meta data is information about a webpage that isn’t visible to users but provides important context to search engines and other systems. It includes details like the page title, description, keywords, and author, and helps search engines understand the content of the page.
1. Supports SEO optimization:
Properly structured meta data (like meta descriptions, titles, and keywords) can help search engines index your page correctly and rank it higher for relevant search queries.
2. Helps with social sharing:
Meta data can also include Open Graph tags and Twitter Cards, which control how your content looks when shared on social media platforms — ensuring a polished presentation.
3. Essential for content organization:
Meta data helps you organize and categorize content effectively, making it easier for both users and search engines to navigate your site.