What is employer identity?
Employer identity refers to the image and core values a company projects as an employer. It shapes how (potential) employees perceive the organization and influences its attractiveness as a workplace. A strong employer identity helps attract, engage, and retain top talent.
1. Define and communicate your core values:
Clearly establish what your company stands for and what makes it unique as an employer.
2. Build a consistent employer brand:
Reflect your employer identity in your career site, job descriptions, and internal communications to present an authentic and appealing image.
3. Listen to employees and continuously improve:
Employees are at the heart of your employer identity. Gather feedback regularly and refine your strategy to maintain a positive and strong company culture.
Want talent to recognise and choose you? Start with your employer identity!