Rich snippets are enhanced search results that display additional information beyond the standard title, URL, and meta description. They use structured data to showcase details like reviews, prices, or events directly in search results.
1. Stand out in search results:
Visual elements like star ratings or images make your listing more eye-catching.
2. Increase click-through rate (CTR):
Users are more likely to click on a result that provides useful extra details.
3. Utilize structured data:
Implementing schema markup helps search engines better understand and present your content.