What is a mission?
A company’s mission defines its purpose and reason for existence. It guides the strategy and daily operations while inspiring employees and stakeholders.
1. Purpose and core values:
The mission explains why the company exists and what values it upholds. This includes the impact the organization aims to have on customers, employees, and society.
2. Direction and motivation:
A clear mission helps employees identify with the organization and motivates them to contribute to business objectives. It serves as a guiding principle for decision-making and strategy.
3. Connection and recognition:
The mission communicates a clear message to both internal and external stakeholders. A strong mission helps attract customers and talent who resonate with the company’s values and goals.
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