An Employer Value Proposition (EVP) is the total package of benefits and values a company offers to its employees. It highlights why employees should choose and stay with a specific company.
1. Values and benefits:
The EVP describes the unique benefits an organization offers, such as salary, benefits, company culture, advancement opportunities and work-life balance.
2. Attractiveness:
It answers why potential employees would want to work for this company and what motivates them to join.
3. Retention and Engagement:
A strong EVP not only helps attract talent, but also helps retain employees by showing them why it is valuable to continue working at the organization.