Employer Value Proposition (EVP)

What is an employer value proposition (EVP)?

An Employer Value Proposition (EVP) is the total package of benefits and values a company offers to its employees. It highlights why employees should choose and stay with a specific company. 

1. Values and benefits: 
The EVP describes the unique benefits an organization offers, such as salary, benefits, company culture, advancement opportunities and work-life balance. 

2. Attractiveness: 
It answers why potential employees would want to work for this company and what motivates them to join. 

3. Retention and Engagement: 
A strong EVP not only helps attract talent, but also helps retain employees by showing them why it is valuable to continue working at the organization.  

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