What is SEO?
SEO (Search Engine Optimization) is the practice of optimizing a website to improve its visibility in search engine results, with the goal of attracting more organic (non-paid) traffic. It involves making both on-page and off-page adjustments to ensure a site ranks higher for relevant keywords.
1. Improves search engine rankings:
By optimizing content, keywords, and technical elements like site speed and mobile-friendliness, SEO helps your site appear higher in search results, making it easier for potential visitors to find you.
2. Enhances user experience:
SEO isn't just about pleasing search engines; it's also about making your website user-friendly, with fast load times, clear navigation, and valuable content.
3. Builds long-term traffic:
Unlike paid ads, SEO provides long-term results. Consistently optimizing your website can bring in steady, organic traffic over time, helping your site remain competitive in search rankings.