Boost your recruitment potential with the jobalert feature in Serena
What is a jobalert and how does it work?
A jobalert is a feature that lets job seekers sign up for notifications when new job vacancies match their preferences and interests. In Serena, this feature is designed with ease of use in mind. As soon as a visitor lands on the site, they’ll see a prominent jobalert button at the top of the page. This invites them to stay informed about upcoming job opportunities, even if they don’t find the perfect role at that moment.
By clicking the "Jobalert" button, a pop-up will appear where they can customize their preferences. They can choose the type of roles or industries they’re interested in, as well as how often they’d like to receive updates. This gives them full control over the notifications they get, based on their exact needs. When a job matching their criteria is posted, they’ll automatically receive an email alert.
Soft conversions: The power of staying connected
When it comes to online recruitment, the ultimate goal is clear: attract applicants and drive conversions. But not every visitor is ready to apply right away. An application is usually seen as a "hard conversion," meaning the visitor has committed to applying for a role. While that’s important, it’s far from the only way to move forward.
Many job seekers aren’t quite ready to take that step. They may need more information about the company, the role, or the company culture before they feel confident applying. This is where soft conversions come in. These are ways to engage with your audience without requiring an immediate application. Think asking a recruiter a question, signing up for an open house, or even having a coffee chat with someone in the field.
A jobalert is a perfect example of a soft conversion. It lets you keep the conversation going with a visitor without the pressure of an immediate application. By giving them the option to sign up for jobalerts, they can stay informed about future roles that better match their needs. This helps establish a relationship with potential candidates who may be ready to apply later on.
Why offering multiple conversion options matters
Why is it important to offer multiple conversion options on your career site? The answer is simple: it increases the chances of engagement and conversion. If you only offer one option (such as the apply button), you risk losing visitors who aren’t quite ready to apply yet. Not every visitor is prepared to fill out an application form right away, but that doesn’t mean they’re not interested in your company or future opportunities.
By offering a variety of conversion options—like asking a question, signing up for an open house, or subscribing to a jobalert—you increase the likelihood that visitors will take action. Even if they’re not ready to apply just yet, you can still engage them and stay connected for when they are. This helps you build a larger, more relevant pool of candidates, ultimately increasing your chances of successful applications.
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Jobalert in Serena: Ease of use and flexibility
The jobalert feature in Serena is not only powerful but also easy to set up and manage. Once the jobalert is activated, the button automatically appears at the top of the page, making it visible to visitors at all times. This ensures that signing up for job alerts is quick and easy, whether they’re actively looking for a job or just curious about future opportunities.
The system is designed to give visitors full control over their preferences. They can specify the types of roles they want to be notified about—whether it’s specific positions, locations, or experience levels. They can also choose how often they want to receive updates, whether that’s weekly, monthly, or as soon as a relevant job is posted.
The data visitors enter is saved in the system, and as soon as a job matching their preferences is posted, they receive an automatic email notification. These emails are generated from a customizable template, which can be easily adjusted to match your organization’s branding and tone. This not only keeps visitors informed but also ensures your communications remain consistent and professional.
The impact of Jobalerts on employer branding
In addition to enhancing the candidate experience, the jobalert feature plays a significant role in employer branding. By offering a personalized experience to job seekers, you show that your organization values their time and preferences. This contributes to a positive impression of your brand, which is crucial for attracting the right talent.
A jobalert gives candidates the chance to learn more about your vacancies and company culture without having to commit to an application right away. This creates a positive brand experience that can encourage them to apply when they’re ready.
In short:
The jobalert feature in Serena is a valuable tool that helps organizations stay connected with potential candidates, even if they’re not ready to apply just yet. It allows job seekers to set their preferences and receive updates on relevant job openings. This makes it possible to build a larger, more engaged pool of candidates, which ultimately improves the effectiveness of your recruitment efforts.
Offering multiple conversion options, like the jobalert, is essential for maximizing your chances of connecting with the right candidates. By offering soft conversions, you increase the chances of building long-term relationships with potential employees, which will contribute to the success of your recruitment strategy.
Ready to make the most of these recruitment features in Serena? Or need help setting up your jobalert? Reach out to one of our partners for assistance!