A career site is a dedicated website where an organization showcases its job openings, employer branding, and hiring process. The goal is to attract potential candidates and give them a clear understanding of the company culture and career opportunities.
1. Showcase the employer brand:
Highlight what makes your company unique through employee stories, company videos, and a strong visual identity.
2. Make applying easy:
Ensure a user-friendly application process, such as a short and clear application page or even a one-click application option.
3. Offer multiple conversion options:
Not every visitor is ready to apply right away. Provide options like a job alert, a chat with a recruiter, or an invitation to an open house event.