Insights & Ideas
Latest news, strategies, and best practices for running a successful recruitment business on the Serena platform.
The Serena Developers Portal is live (beta): Build your own recruitment themes
It’s official: the Serena Developers Portal is live, in beta. Just a month ago, we announced the Serena Marketplace. Today, we’re taking the first rea...
Why Smurfit Westrock’s new careers site is already a success — and what employers can learn from it
In today’s competitive labour market , a strong careers website is no longer a nice-to-have — it’s a vital part of any recruitment strategy . Building...
What is a career site? Boost your employer brand today
The job market is tight. Candidates are in the driving seat, and as an employer, you really have to go the extra mile to stand out. Not with a dull li...
How Serena CMS, Getnoticed, and Ahold Delhaize Achieved a 99% Job Application Conversion Rate
In the fast-paced world of recruitment , every second counts. Especially when you're a global retailer like Ahold Delhaize , attracting hundreds of th...
Setting clear expectations with customized, visual application journeys
For many people, applying for a job is a mix of excitement and nerves. You’ve finally found that one opportunity that really sparks your interest. You...
Open applications as a valuable tool for soft conversions
Applying for a job opening is the obvious next step – but what if a visitor isn’t quite convinced by the vacancy? Maybe they’re unsure whether they me...
Recruiting blue-collar workers? Here's what your careersite needs in 2025!
A well-designed careersite can be the difference between an empty job board and a motivated, well-staffed team. This is especially true for blue-colla...
Ubeeo is multilingual!
Recruiting across borders or targeting an international audience? You’ll know that handling multilingua l job postings is a must. Ubeeo, the flexible...
Analyze search statistics in Serena and optimize your recruitmentsite in 2025
Search statistics are essential for the success of any website. Whether you manage a careersite , an e-commerce platform, or a corporate website, unde...
Google scraps plans to remove third-party cookies in Chrome
In the world of technology, user privacy is very important. A big topic in this discussion is the use of third-party cookies by Internet browsers. Rec...
SEO Snippets: boost your search results and attract more visitors
Say search, you say Google. Or dozens of other search engines, of course. But how can you make sure your website is easily found by these search engin...
Your careersite, linked to Bullhorn
When you use Bullhorn, you're leveraging a cutting-edge tool to manage and streamline your recruitment processes . Combine that with a Serena website,...
Your careersite, linked to Carerix
A strong career or recruitment website is an essential tool for attracting top talent. As a recruiter , you don’t just want to list job openings —you...
New feature, the calendar module
Serena is excited to introduce its latest feature: the calendar module! With this new addition, you can effortlessly create a weekly schedule and inte...
5 key facts every recruiter should know about careers websites
Careers websites are more than just job listings—they shape the candidate experience, influence application decisions, and help recruiters find better...
The first Serena DIY superhero: Melissa of AmeXio Group
Today, I’m excited to introduce you to a true pioneer—the first corporate recruiter to independently create a careers website ! Over to her… My name i...
Boost your recruitment potential with the jobalert feature in Serena
A successful recruitment strategy is not just about attracting applicants, but also about nurturing relationships with potential candidates who may no...
Employer branding with careersites: Strengthen your employer brand
In today’s job market , where talent is in short supply and the competition for top employees is fierce, strengthening your employer brand has never b...
Customized application forms
Luckily, we are all unique. Diversity strengthens us, both in our personal lives and in business. For organizations focused on attracting top talent,...
The power of landing pages in your recruitment strategy
In today’s labor market , where talent is scarce and competition among companies is fiercer than ever, standing out to potential candidates is crucial...
Careersite in childcare: Make recruiting child's play in 2025!
In the childcare sector, finding and retaining skilled staff has never been more challenging. With the growing demand for high-quality care and a comp...
All you need to know about the European Accessibility Act, also known as EAA
These days, we hear more and more about inclusive recruitment , BIAS, CV-free applications, etc. All aimed at combating racism in its various forms (a...
Careersites for the facilities sector: The key to successful recruitment in 2025
The facilities sector thrives on people who work with care, precision, and passion behind the scenes to keep everything running smoothly. But how do y...
Careersite in the cleaning industry: The key to a sparkling recruitment process!
The cleaning industry is all about precision and efficiency – and that includes finding the right employees. In today’s competitive job market , simpl...
Careersites for travel organizations: Set off on the journey to your perfect candidate!
Are you searching for the perfect way to attract top talent to your travel company? A dedicated careersite could be your passport to success! Imagine...
Careersite in IT: THE tool for recruitment!
Is your IT company ready to attract game-changing talent? In an industry where innovation moves at lightning speed, settling for anything less than th...
A careersite for education: The smartest way to attract top talent!
In 2025, education continues its search for exceptional teachers and support staff, but recruitment strategies must evolve to stay effective. Posting...
Careersites for goverments: THE tool for succesfull recruitment in 2025!
In a time when municipalities and governments and public institutions are increasingly competing for talented employees, it is essential to position y...
Careersites in high-tech: THE tool for successful recruitment in 2025!
With rising personnel shortages and an ever-growing demand for skilled technicians, standing out as an employer has never been more critical. A well-d...
Careersites in construction: Strengthen your employer brand and attract top construction talents!
Finding skilled construction workers is becoming increasingly difficult, leading to growing pressure on construction companies. Schedules get disrupte...