The hospitality industry faces major challenges in 2025: rising staff shortages, increased demands from your hospitality superheroes and increasing competition among employers. Finding motivated and qualified staff is harder than ever, and traditional recruitment methods often fall short. Fortunately, there is a solution that helps hospitality businesses address these challenges: a careersite. In this blog, we serve you a few reasons why a careersite is the key to successful recruiting in the hospitality industry in 2025!
What is a careersite and what makes it essential in the hospitality industry?
A careersite for the hospitality industry is a special website entirely focused on attracting, inspiring and recruiting new employees for your café, restaurant or hotel. You can display all your vacancies and appeal to candidates in one convenient place. Very convenient. Especially with the busy season and the vacancies you expect to have to fill. A careersite is not only intended to display vacancies, but also offers many other possibilities, such as:
Strengthen your employer branding: Showcase the benefits of working at your hospitality facility! Show your fun team outings, the atmosphere in the workplace and how you handle team dynamics as a company.
Employee videos: Add videos of employees sharing their personal experiences about working at your hospitality company. This helps potential candidates get a better idea of what to expect.
Information about benefits: Provide clear information about the benefits of working in your hospitality company, such as flexible hours, advancement opportunities and any training or continuing education opportunities.
Emphasize the unique aspects of your hospitality company: Show what makes your hospitality company so special and encourage the candidate to take action and apply.
With a careersite, you can make your hospitality business more attractive to talented employees and convince them to choose your organization.
Functions careersite in the hospitality industry
A careersite in healthcare has several functions, the primary function of a careersite in healthcare is to attractively present the open positions, as well as showcase your employer brand. This allows potential candidates to easily browse through the various positions available and apply directly through your site, and gives the candidate a better understanding of what kind of culture they are entering.
Here are the key benefits:
Present job openings effectively: Potential candidates can easily browse through available positions and apply directly. They also get a good idea of your company culture and technological innovations.
Easily upload resume and cover letter: Candidates can quickly upload their documents through the site, without having to use external platforms.
Instant communication: Through livechats, contact forms or email, candidates can quickly connect with your company, making communication faster and easier.
Integration with Applicant Tracking System (ATS): The ATS automatically sorts applications based on experience, skills and location, allowing you to manage the selection process more efficiently.
Automation: The ATS automatically sends invitations, acknowledgements and other basic communications, saving time and speeding up workflow.
Valuable insights: It provides detailed reports, such as the number of applications per job posting, average turnaround time and origin of applications (via job boards, social media, etc.). This data helps you optimize your recruitment strategy.
The source of the application is also important. Does an application come through Indeed, Google, or just a social media campaign? That data also comes all together, in your Serena careers site.
Curious about which ATS systems can integrate with Serena? Check out the full list here.
Why a careersite is crucial for the hospitality industry in 2025
The hospitality industry has unique recruitment needs. From chefs and waiters to managers and event planners, the right people with the right skills are essential to the success of any hospitality business. A jobpage helps companies attract these specialized professionals. Through targeted job postings and clear job descriptions, companies can better convey what candidates they are looking for. Corporate culture refers to the values, norms, habits and behaviors that characterize an organization. It is the invisible force that determines how employees behave, work together and make decisions within a company.
A company's culture can be thought of as its personality. It includes everything from how people communicate with each other, to how flexible or hierarchical the structure is, to how successes are celebrated and mistakes are handled. Corporate culture is often reflected in things like work ethic, dress code, work environment and manners.
A strong and positive corporate culture can offer many benefits. It contributes to higher employee satisfaction, encourages engagement and can even help attract and retain talent. At the same time, a weak or negative culture can actually lead to dissatisfaction and high turnover.
Corporate culture is not static; it can change and evolve as an organization grows, attracts new leaders or the market evolves. Therefore, it is important for companies to be aware of their culture and actively shape it to support their goals and values.
Recruiting multilingual hospitality workers? Piece of cake!
Finding the right talent in the hospitality industry is becoming increasingly difficult, especially when potential candidates don’t speak Dutch or English. Language barriers often make it harder to reach talented individuals, including students, seasonal workers, migrant workers, vacation staff, and expats.
The solution? A multilingual careersite!
By presenting job openings in multiple languages, hospitality companies can extend their reach and attract candidates from diverse cultural and linguistic backgrounds. This makes the application process simpler and more accessible for non-native speakers, removing a significant barrier to entry.
Why choose a multilingual careersite?
Wider reach: Communicate with candidates in their preferred language and increase your chances of finding the right talent.
Accessible applications: Lower the threshold for non-native speakers to apply.
Efficient recruitment: Bring in top hospitality talent quickly and effectively, regardless of language.
With a thoughtfully designed multilingual careersite, you can break down language barriers, streamline recruitment, and build a stronger, more diverse team to meet the demands of the modern hospitality industry.
Responding directly to the staff shortage
The hospitality workforce shortage is set to peak in 2025. As demand for skilled hospitality staff continues to grow, companies will need tens of thousands of additional employees to meet the industry’s increasing demands.
What causes the shortage?
- High turnover and limited inflow:
Many hospitality workers leave the industry due to high work pressure, irregular hours, and physically demanding tasks. At the same time, fewer young people choose a career in hospitality, partly because of the increasing availability of jobs with better working conditions and more stability. As a result, filling vacancies consistently remains a challenge. - Growing demand for hospitality staff:
The hospitality industry is constantly evolving:
The sector is expanding due to a rising demand for experiences and hospitality, driven by increasing tourism and changing consumer expectations. However, many hospitality businesses struggle to find enough staff, which increases workload and may put service quality under pressure. - Challenges of working in hospitality:
Hospitality jobs are often seen as physically demanding and mentally challenging, involving long hours and irregular shifts. Additionally, career progression within the industry is not always clearly defined, making it less attractive for employees to commit long-term. This leads to high turnover and makes it harder to retain experienced staff.
How to stand out when recruiting hospitality staff?
Build a strong employer brand
Highlight what makes your hospitality business unique. Emphasize opportunities for career growth, a positive and supportive work culture, work-life balance, and initiatives that improve working conditions.
Create an inclusive and accessible recruitment platform
Reach a wide and diverse audience by offering a user-friendly careers page that clearly showcases what your hospitality business has to offer. Ensure that candidates can apply quickly and easily.
Promote clear and attractive career paths
Demonstrate the opportunities available in the hospitality industry, from specialized training programs to leadership positions. Share inspiring stories of employees who have built successful careers in hospitality to motivate new talent.
Making recruitment process more efficient
A tailored jobpage allows hospitality companies to streamline their recruitment process:
Candidates can apply online directly, upload their resumes, and track their application status.
The process becomes smoother and more accessible for both applicants and the HR team.
By integrating an Applicant Tracking System (ATS), workflows are automated, helping to fill positions faster and more efficiently.
Curious which ATS systems you can integrate with Serena? Check out the full list here.
What are the benefits of having your own careersite?
- Candidates can apply directly.
- They can easily ask questions.
- They get to learn more about your organization—all in one central place.
Candidates change, change with them!
Generation Z and millennials are a big part of the job market in 2025, and their expectations often differ from previous generations. They value user-friendly technology, flexibility and a clear understanding of the culture and benefits of the company they want to work for.
A modern careersite addresses these needs and provides a great opportunity to present your hospitality business attractively. Just as you track the most popular dishes on your menu to respond to your customers' preferences, you can also analyze the behavior of visitors on your careersite. By looking at which jobs are viewed most often, you can better tailor your job postings and recruitment strategies to the needs of your target audience. This allows you to respond quickly to trends and attract the right people, just as you optimize your menu based on the needs of your guests
Serena is always growing with you! With Serena's tools, you'll be well prepared to reach your ideal candidates no matter how the market changes.
Schedule an online demo now and serve your careersite today!