Careersites for the facilities sector: The key to successful recruitment in 2025
What is a careers page and why is it essential in the facilities sector in 2025?
A careers page for facilities companies is much more than just a place to post job vacancies. It’s a powerful tool that helps you present your organization in an appealing way, inspire talent, and highlight your unique value as an employer. Here’s why it’s crucial:
Showcase your employer brand: Let potential candidates see why working at your facilities company is so special. Share stories about teamwork, employee appreciation, and the impact your company has on businesses and communities.
Experience the workplace and colleagues: Add videos where employees share their experiences and pride in their work. Offer candidates a personal, authentic look at what it’s really like to work at your organization.
Present your benefits clearly: Highlight advantages such as flexible working hours, growth opportunities, attractive compensation, and a healthy work-life balance. This demonstrates your company’s investment in meeting the needs of its employees.
Showcase your company’s unique features: Emphasize what sets your company apart, whether it’s sustainable practices, innovative technologies, or a collaborative and supportive team culture.
With a modern and user-friendly careers page, you can make your facilities company stand out in a competitive labor market. Not only will you attract the right candidates, but you'll also build a team that proudly represents your organization.
Careersite functions in the facilities sector
A careersite for facilities companies serves several essential purposes. The most important is the appealing presentation of job openings, which strengthens your employer brand. This provides potential candidates with a clear understanding of what makes your organization stand out, while simplifying the application process.
Key benefits:
Attractive presentation of job openings:
Offer potential employees a well-structured overview of available positions, presented in an engaging and inspiring manner. Highlight the unique aspects of your facilities company, from benefits to company culture, encouraging candidates to apply directly.Easy upload of resume and cover letter:
Simplify the application process to make it approachable. Candidates can quickly upload their documents without relying on external platforms.Instant communication:
Facilitate approachable contact through live chats, contact forms, or email. This enables you to address candidates' questions swiftly and guide them personally through the application process.Integration with an Applicant Tracking System (ATS):
Leverage an ATS to organize job applications based on experience, skills, and location. This streamlines the selection process and helps you identify the right candidates more efficiently.Automation:
Automate routine communications such as acknowledgments, invitations, and status updates. This saves time and accelerates the workflow, while still offering personalized and relevant communication.Valuable insights:
Gather data on the number of applications, response times, and the origin of applicants (e.g., from social media, job boards, or campaigns). These insights will help you refine and improve your recruitment strategy.
Moreover, it’s crucial to track where your applicants are coming from—whether from platforms like Indeed, Google, or targeted social media campaigns. All this data is consolidated in your Serena careersite.
Curious about which ATS systems can integrate with Serena? Check out the full list here.
Addressing the staffing shortage
The staffing shortage in the facilities sector is a growing concern, impacting both workload and service quality. With over 15,600 job vacancies in the third quarter of 2022, finding qualified staff remains a challenge. Nearly 29% of business owners cite increased workloads for existing staff as the most significant consequence of the shortage.
Check out this example of a careersite from one of our partners!
What’s driving the shortage?
Rising demand for facility services:
The demand for cleaning, security, catering, and other facilities services continues to rise, putting additional strain on the labor market.Limited supply of qualified workers:
Finding employees with the right skills and experience is becoming increasingly difficult, partly due to heightened competition within the industry.Labor market competition:
Employers are competing for a limited pool of available candidates, further exacerbating the staffing shortage.
How can you make a difference?
Invest in a strong employer brand:
Show why your facilities organization is an attractive employer. Highlight benefits like flexible working hours, competitive perks, and a positive work environment.Create a user-friendly and engaging careersite:
Make the application process simple and accessible. Share employee testimonials to offer potential candidates a clear picture of your work culture.Optimize the hiring process:
Use automated systems to efficiently manage job applications and ensure quick, personalized communication with candidates.
With a well-designed careersite, you can eliminate barriers, attract the right talent, and future-proof your organization. You’ll be ready for the challenges of tomorrow!
Discover more about the current facility trends here!
Hiring multilingual facility staff? A piece of cake!
Finding the right staff in the facilities sector is becoming increasingly challenging. Specifically, attracting employees who don’t speak Dutch or English is often a major hurdle. Language barriers make it difficult to reach valuable talent, such as migrant workers, seasonal employees, and expats eager to work in areas like cleaning, catering, or other facility services.
By offering job vacancies in multiple languages, you broaden your organization's reach. This makes it easier for candidates from diverse backgrounds to apply, helping you fill positions faster.
Benefits of a multilingual careersite in the facilities sector:
Wider reach:
Reach candidates in their native languages, such as Polish, Romanian, or Spanish, and increase the chances of finding motivated talent that fits perfectly with your organization.Accessible application process:
Simplify the application process by offering job descriptions and forms in multiple languages. This shows that your organization values diversity and takes candidates seriously.Faster recruitment:
By breaking down language barriers, you can fill open positions more quickly and bring the right people on board, regardless of their language background.
With a professional, multilingual careersite, you make your organization more attractive to a wide range of candidates. This approach breaks down language barriers and helps you build a diverse, strong, and motivated team, ready to deliver excellent service to your clients.
Learn more about the importance of multilingual recruitment!
Candidates are changing - Adapt with them!
The world is changing, and so are the expectations of job seekers in the facilities sector. New generations increasingly value modern technology, flexibility, and employers who clearly communicate their values, norms, and benefits.
A modern careersite perfectly meets these needs. It gives facilities companies, like cleaning, security, and catering services, the opportunity to present themselves in an appealing way. Show what makes your organization unique: a pleasant work environment, growth opportunities, and attractive benefits. With an intuitive and user-friendly careersite, potential employees can apply easily, often with just a few clicks. This not only boosts usability but also increases your chances of attracting motivated and qualified candidates.
Read more about the changing labor market in the facilities sector here!
With Serena's tools, you're always prepared to reach the best candidates and elevate your recruitment process, no matter the changes in the market.
Book an online demo here and make your recruitment process sparkle!