Why Smurfit Westrock’s new careers site is already a success — and what employers can learn from it

Launched in early May, their new careers website features a bespoke design seamlessly connected to a lightning-fast AFAS integration. The site not only reflects their employer brand with a polished, professional look, but the technology behind it fully automates the application process. The outcome? More applications, less manual work.

Why the new careers site is already making an impact

Smurfit Westrock’s new careers website delivers exactly what a strong site should: it provides value, inspires confidence, and motivates visitors to take action. Clear job descriptions, engaging visuals, and authentic stories ensure higher engagement and more applications. Behind this seamless experience is Serena CMS, the specialist platform for careers and recruitment websites. As a proud partner, Getnoticed knows exactly how to harness the full potential of Serena CMS to make every site a success.

Content as the key to success

In early 2024, Smurfit Westrock set out to refresh their careers website. Together with Getnoticed, they chose a platform that aligns perfectly with their employer brand: Serena CMS. The goal was simple yet ambitious — a user-friendly, powerful website that effectively tells Smurfit Westrock’s story as an employer.

Creating the right content proved crucial. By carefully shaping the tone of voice, refining the copy, and presenting their story visually in a compelling way, they built a site that truly reflects who Smurfit Westrock is. Every detail matters — from tone of voice to colour scheme — creating a seamless experience that immediately reassures visitors they are in the right place.

The vision behind the project

The new website not only aligns perfectly with Smurfit Westrock’s employer brand, but also meets the expectations of their target audience. As Käthe van Gorp, HR Manager at Smurfit Westrock ELCORR, explains: “Our goal was clear: we wanted to attract more and better talent, improve communication with candidates, and create a more efficient recruitment process. This website will make all the difference.”

The collaboration between Getnoticed and Smurfit Westrock was intensive, yet highly coordinated. Roxann Bloemendal, Smurfit Westrock’s Project Manager at Getnoticed, reflects: “Thanks to the short lines of communication and frequent check-ins, we could respond quickly and adapt to changes. Working closely together on content creation created a fantastic dynamic between the teams.”

Recently, Roxann visited the studio with Serena CMS to showcase this successful case study. You’re able to watch the video down below!

Great content takes time — But a careers website that converts is essential

A well-crafted careers website that truly converts is, of course, the most important element of your recruitment strategy. With a strategic design, a smart ATS integration, and strong employer branding, you can significantly increase the number of applications. Whether you use AFAS, SuccessFactors, Recruitee, or another system, the right approach makes all the difference.

Would you like a careers website that really works for you — and can be up and running within weeks? Getnoticed can make it happen.

Whether you are a multinational or a fast-growing scale-up, Serena CMS helps turn your careers website into a conversion machine. With intelligent integrations, a top-tier user experience, and lightning-fast loading times, we ensure your vacancies get noticed — and applicants get to work.

Curious to see it in action? Request a no-obligation demo, online or in person. We’d love to show you how Serena CMS can accelerate your recruitment process too.