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Trust & Compliance

ISO 27001 CertifiedEU Hosted + TechGDPR-proof
Built for the job
RT25 Best Recruitment Site Tool
© 2026 Serena. All rights reserved.Privacy policy

Partner Program

The white-label career site platform for any agency serving recruitment

Deliver branded career sites to your clients. Sites go live in a flash and are easily filled with client relevant content. Recurring revenue, your margin, your contract. Purpose-built for agencies, RPO providers, and employer brand consultants.

Book a 15 min partner callCheck a demo

Trusted by 15+ partners across Europe

4,5/5 | RT25 awards
  • Getnoticed logo
  • Bluewave Recruitment logo
  • Strong Originals logo
  • Bluepeaks logo
  • ManpowerGroup Talent Solutions logo
  • EN HR logo
  • inTandem logo
  • baas.agency logo

What if you'd want to deliver a career site with every client engagement?

Three recurring problems.

Every client site is a custom build

Every client brings a different ATS, recruitment tech stack, and integration wish list. Your team scopes, a developer builds, QA checks, launch slips. The fifth client project takes the same time as the first.

Client sites convert poorly once live

You deliver a WordPress build, the client runs it, conversion is below what the media spend justifies. The site becomes the reason the campaign underperforms.

Revenue stops at project handover

One-off build fees, no recurring line item. Your agency is compensated for effort, not for the platform running in the background.

400+sites delivered
Getnoticed logoGetnoticed

Recruitment sites delivered from a reusable Serena partner approach — proof that delivery can scale beyond one-off custom builds.

Serena is a white-label recruitment website platform for agencies. Your brand on the front, Serena's platform underneath, your contract with the client. Purpose-built for partners that want to deliver faster, add a recurring revenue line and improve client relationships.

Standard setup included for every client site

Recruitment-native setup

Serena gives every client site the recruitment foundation generic site builders cannot match.

  • Recruit candidates who are better matches than generic site builders can support
  • Save time: no agency debate, DIY development, or endless setup iterations
  • ATS-native vacancy structures, apply flows, employer branding, and recruitment analytics
  • No custom setup from scratch; build client sites from one vacancy to 10,000 on the same foundation

Tech becomes the enabler

Turn integration work from the bottleneck into the enabling layer for your partner team.

  • Reusable connection and integration patterns across client portfolios
  • 45+ ATS integrations out of the box
  • One platform for ATS, assessment, chat, and AI tools across your portfolio
  • Scale delivery from the first client site to a European partner portfolio

No Developers Required

Open source, fully managed SaaS. You focus on client relationships and recruitment strategy, not hosting, CMS updates, or bug fixing.

  • No tech stack to run: hosting, CMS updates, bug fixing, and security are managed
  • Save money on unnecessary dev setups and contact Customer Success directly
  • Full team onboarding and partner enablement are included
  • Agencies across Europe are already scaling their business with Serena
100+healthcare centres
Korian logoKorian

Korian runs a multilingual healthcare careers platform across 100+ centres and 300+ profiles, managed by EN HR Solutions on one Serena foundation.

Results that speak for themselves

45+

ATS integrations

Out of the box

RecruiteeCarerixJobylonSAP SuccesfactorsiCIMS

Cost per applicant

€3€1
Before
After

Conversion rate

3%9%

Partners scaling with Serena

And 15+ more partner agencies already building white-label solutions on Serena.

Getnoticed logo
Once we had the template, we were able to simply scale for more than 10 brands globally for Ahold Delhaize.
— Getnoticed
EN HR Solutions logo
We are able to manage 10 recruitmentsites for clients with an efficient team, could have never done this with generic CMSs.
— EN HR Solutions
Doorstep
The best available website tool with an ATS included for SMEs starting to upgrade their recruitment strategy.
— Doorstep

Predictable Pricing. No Developer bills.

Replace €10K+ custom builds with a platform that scales with your business. Transparent pricing. No hidden costs. No per-client surprises.

save up to 20% with annual

Basic

€79/mo

For small teams starting with recruitment websites

Integrations

  • Serena ATS included
  • ATS connection add-on (€49/month)

Marketing

  • Google Analytics & Google for Jobs & GEO

Characteristics

  • Up to 20 vacancies
  • Max 2 users
  • Ticketing support
Start free trial
Most popular

Advanced

€249/mo

For growing businesses scaling recruitment

Everything in Basic
+

Integrations

  • ATS connection included

Marketing

  • Advanced Serena Data Layer & SEO Templates

Characteristics

  • Up to 250 vacancies
  • Multi languages support included
Start free trial

Enterprise

€650/mo

For complex organizations with high-volume recruitment

Everything in Advanced
+

Integrations

  • Premium ATS support
  • Single Sign-On (SSO)

Characteristics

  • Up to 2,500 vacancies
  • Priority phone support
  • Custom SLA available
Schedule expert call

Quick Start with our Onepager

Just need one campaign page? Start from €49/mo with ATS, analytics & unlimited applicants.

Start free trial

Recruitment sites for leading employers

4,5/5- Best Recruitment Platform Tool -RT25 | 600+ sites live
  • Albert Heijn logoCase study
    Case study

    99% form completion, with lower cost per applicant for high-volume hiring flows.

    Maarten Bokhoven

    Albert Heijn

  • Odido logo
  • Smurfit Westrock logoCase study
    Case study

    An international recruitment site managed faster than a WordPress or custom-build route.

    Smurfit Westrock

    Customer case study

  • GAMMA logo
  • VDL logo
  • Equans logoTestimonial
    Testimonial

    "That’s the advantage of Serena: it gives us the freedom to keep employee content up to date ourselves."

    Vikthor Looten

    Equans

  • Ahold Delhaize logo
  • Boskalis logo

Built for the toughest projects.

ISO 27001
GDPR Compliant
99.9% Uptime
Automatic Updates

45+ ATS Integrations

All our recruitment and marketing tech integrations

45+ integrations, with much more coming through our Serena Marketplace.

Featured integrations

Workday logo
Workday
SAP SuccessFactors logo
SAP SuccessFactors
SmartRecruiters logo
SmartRecruiters
Teamtailor logo
Teamtailor
Homerun logo
Homerun
Recruitee logo
Recruitee
iCIMS logo
iCIMS
Oracle logo
Oracle
Salesforce logo
Salesforce
AFAS Software logo
AFAS Software
Jobylon logo
Jobylon
Carerix logo
Carerix

Partner model

1. Sign up

Start the partnership and pick the first client project to prove the model.

2. Get to know & onboard

Full team onboarding included. Your team learns the recruitment-site domain, workflows, and partner dashboard within a week.

3. Launch your first site & start earning

Launch the first site, add a recurring license line, and start earning kickback on licenses and consultancy.

Up to 20% kickback

Earn up to 20% kickback on licenses and consultancy while your client relationship stays with your agency.

Sales enablement

Our Partner Sales Manager can train your team on recruitment-site positioning or join client calls on request.

Marketplace

Sell templates in Serena's marketplace to a world of SMEs ready to scale with your design.

White-label distribution

Distribute Serena in your branding as part of your tech stack, including a custom back-end admin experience.

Open ecosystem, no vendor lock-in

Instantly connect all recruitment tools your clients need: ATS, assessment, chat, and AI tools, partner-chosen rather than vendor-locked.

CapabilityWhat it does
1. Sign upStart the partnership and pick the first client project to prove the model.
2. Get to know & onboardFull team onboarding included. Your team learns the recruitment-site domain, workflows, and partner dashboard within a week.
3. Launch your first site & start earningLaunch the first site, add a recurring license line, and start earning kickback on licenses and consultancy.
Up to 20% kickbackEarn up to 20% kickback on licenses and consultancy while your client relationship stays with your agency.
Sales enablementOur Partner Sales Manager can train your team on recruitment-site positioning or join client calls on request.
MarketplaceSell templates in Serena's marketplace to a world of SMEs ready to scale with your design.
White-label distributionDistribute Serena in your branding as part of your tech stack, including a custom back-end admin experience.
Open ecosystem, no vendor lock-inInstantly connect all recruitment tools your clients need: ATS, assessment, chat, and AI tools, partner-chosen rather than vendor-locked.
2 weeksto go live
Bluepeaks logoBluepeaks

Bluepeaks launched an ATS-integrated, content-rich logistics RPO one-pager, fully branded and live within two weeks.

Start earning in three steps

Recurring revenue models, agency owned consultancy and kickback fees up to 20%

1

Sign up

Fill in the form for a free demo and discover together with our team how Serena can help you grow your client offering. And join a community of recruitment marketing, employer branding and conversion experts.

2

Get to know

Meet your personal Partner Manager and discover the advantages of a Serena partnership. During your personal kick-off, we'll help you understand the platform, spot opportunities, and set you up for success.

3

Launch your first client

Start using a template or customize from scratch. Connect your preferred ATS and drive your first recruitment site success. Next? Start growing your recurring revenue with a kickback of up to 20%.

Recruitment agencies and RPO partners running client sites on Serena

  • Albert Heijn logo
  • Odido logo
  • Smurfit Westrock logo
  • GAMMA logo
  • VDL logo
  • Equans logo
That's only possible with a platform that is ultra-fast, scalable and user-friendly — for both candidates and internal stakeholders. Serena CMS delivered exactly what we needed. With over 400 recruitment sites delivered, we know what works.
— Dirk Driessen, Managing Director, Getnoticed (Serena Gold Partner)
Bluepeaks launched an ATS-integrated, content-rich one-pager for logistics hiring, fully branded and live within two weeks — temporary RPO infrastructure that still felt permanent.
— Bluepeaks logistics RPO case
600+ recruitment sites built45+ ATS integrationsISO 27001 certifiedSites go live in a flash and are easily filled with client relevant content
Serena AI

Just tell Serena what you need

Skip the menus and manuals. Describe what you want in plain language and Serena builds it — import branding, generate pages, connect an ATS, all through conversation.

  • Import a client's brand from any URL with one prompt
  • Generate page content matched to their tone of voice
  • Natural language site building for your whole team
Explore the platform
ai.serena.com
Hey Serena
Online
Build a careers page for Example.com using their brand
Done! I've created a careers site with Example.com's brand colors, logo, and tone.
Brand importedColors, logo, fonts
3 pages generatedHome, About-us, Contact
ATS connectedATS synced
Ask Serena anything...

Still weighing whether Serena fits your agency?

The fastest way to see whether the partner model fits your agency is a 15-minute call. Bring one client project you'd want to run on Serena. We'll walk through the platform, the margin math, and the onboarding timeline.

Book a 15 min partner callSee the Partner Model

Frequently asked questions

How much control do I have over branding?
Full control. Your brand on the partner dashboard, client-facing pages, and domains. Serena is not named to the client unless you choose.
Who owns the client relationship?
You do. Contract, billing, day-to-day. Serena supports you, not your client.
My client doesn't want a full career site.
Then don't build one. Start with a one-pager on a live campaign. ATS-connected apply form, live in a week, EUR 49 per month. The data from that one page becomes the business case for the next project.
My team doesn't have capacity for another platform.
Start with one client. Camiel joins the first call. Your team learns the platform on a live project, not in a training module.
How does this compare to Shazamme or Volcanic?
Shazamme's partner model is referral, not white-label. Volcanic sells to agencies but the platform is a CMS adapted for recruitment. Serena is purpose-built and white-label from the first day.
What happens if we want to exit the partnership?
No long-term partner contract. You carry your clients with you. Serena keeps the platform running for as long as you want it to.

The more clients you add, the more you earn

Projected recurring revenue

Partner revenue over 12 months

Compounding
1M1
2M2
3M3
4M4
5M5
6M6
7M7
8M8
9M9
10M10
11M11
12M12
20%

Up to 20% kickback per license

£0

Cost to get started

1 day

From signup to first client live

What Serena gives you on day one

Your own partner manager

One person who knows your business, handles onboarding, and helps you close deals.

Free demo environment

Show prospects a live site before they sign. No cost, no commitment.

Sales and product training

Learn how to pitch all Serena benefits to your clients. Get certified so prospects trust your expertise.

Fully white-label

Your logo, your domain, your colours. Clients never see the Serena name.

Ready-made sales collateral

Pitch decks, case studies, and one-pagers you can brand and send today.

Direct support line

When a client has an issue, you get a fast answer. Not a ticket queue.

The white-label career site platform for any agency serving recruitment. Your brand, your margin, your contract.

Book a 15 min partner call