The first Serena DIY superhero: Melissa of AmeXio Group
From communication to recruitment
My background is in communication, which I also studied. However, I quickly found my way into the world of recruitment—a field that immediately captivated me. My career started at ASA/Start People, after which I moved on to Maandag. At a certain point, I made the conscious decision to focus on corporate recruitment. This led me to companies such as VidaXL, Veldsink, and VCN, where I was involved not only in recruitment but also in employer branding, careers websites, and strategic communication.
For the past five to six years, I have truly specialized in corporate recruitment and employer branding. How do you position a company as an employer? How do you attract the right people? And how do you ensure that a careers website has a real impact? These are the questions that drive me every day and give me a great deal of energy.
The power of employer branding and technology
What I love about my work is that it goes beyond recruitment. It also involves marketing, strategy, and communication. It’s about building a strong employer brand and effectively reaching the right audience. At VCN, I was first introduced to Serena, a CMS specifically designed for recruitment. What an amazing system! It is logically structured, allowing you to make quick adjustments and stay agile. On top of that, the collaboration with the Serena partners is fantastic. This experience only increased my enthusiasm for the possibilities within recruitment technology.
The future: building a strong careers website
I have now been working at AmeXio Group for over a year, and I am very excited to build our careers website together with Serena. A well-designed recruitment website is so much more than just a place to list job openings. It is the employer’s business card and plays a crucial role in attracting the right talent.
Celebrating the international launch
The website is now ready, and we will be launching it in a festive way! I can’t wait to celebrate this milestone with Randy and Camiel from the Serena Studio. We will present it internally to all employees of the AmeXio Group worldwide—making sure we get the most out of this tool!
Would you like to know more about me or discuss employer branding and careers websites? Feel free to connect with me—I’d love to chat.