Careersite in the cleaning industry: The key to a sparkling recruitment process!

What is a career site and why is it essential for the cleaning industry in 2025?

A career site for cleaning companies is much more than just a platform for posting job openings. It’s a powerful tool to showcase your business, attract top talent, and highlight what makes you stand out as an employer. Here are the key benefits:

• Put your employer brand in the spotlight:
  Show why your cleaning company is a great place to work. Share stories about the team atmosphere, employee appreciation, and the important role you play in maintaining clean, safe spaces.

• Let candidates experience your workplace and team:
  Add short videos where employees share their experiences and pride in their work. This gives candidates an authentic and personal look into what it’s like to work at your company.

• Clearly present your benefits:
  Highlight perks like flexible working hours, additional compensation, advancement opportunities, and a good work-life balance. This demonstrates your commitment to meeting the needs of your employees.

• Showcase what makes your cleaning company unique:
  Emphasize what sets you apart – whether it's innovative cleaning techniques, sustainable practices, or a supportive and close-knit team.

With a well-designed, engaging career site, you’ll attract the right employees and build a strong, loyal team that proudly represents your cleaning company.

Key features of a career site for cleaning companies

A career site for cleaning companies performs several essential functions. The main one is to present job openings in an appealing way and strengthen your employer brand. This allows you to provide potential candidates with a clear understanding of what makes your organization unique while making it easy to apply directly.

Key benefits:

• Present job openings attractively:
  Give potential employees a clear overview of available positions. Use an appealing layout to inspire them and motivate them to apply right away. Highlight your cleaning company's benefits and culture.

• Easily upload resumes and cover letters:
  Make the application process user-friendly by allowing candidates to quickly upload their documents without relying on external platforms.

• Instant communication:
  Make it easy to contact candidates through live chat, contact forms, or email. This allows you to respond quickly and guide applicants through the process personally.

• Integration with Applicant Tracking System (ATS):
  Use an ATS to automatically sort applications based on experience, skills, and location. This streamlines the selection process and helps you find the right employees faster.

• Automation:
  Automate communications like receipt confirmations, interview invites, and other updates. This saves time, increases efficiency, and still allows for personalized messaging.

• Valuable insights:
  Collect data on application numbers, response times, and where applicants come from (e.g., social media, job boards, or campaigns). Use this data to continually improve your recruitment strategy.

It’s also crucial to understand where your applicants are coming from. Are they finding you through Indeed, Google, or a targeted social media campaign? This data is all integrated into your career site.

Curious about which ATS systems can integrate with Serena? Check out the full list here.

Responding directly to staff shortages in the cleaning industry

Staff shortages are an ongoing challenge in the cleaning industry. The shortage not only impacts the quality of cleaning services but also increases the workload and contributes to a higher employee turnover. However, by responding strategically to this challenge, you can not only attract new talent but also future-proof your cleaning business.

What’s causing the shortage?

• Rising demand for cleaning staff:
  As the need for clean, hygienic environments continues to grow, the demand for cleaning professionals is increasing, putting additional strain on the labor market.

• Limited supply of qualified candidates:
  Finding employees with the right skills and motivation is becoming more difficult as the talent pool shrinks.

• Industry competition:
  Cleaning companies are vying for a limited number of skilled professionals, making it harder to secure top talent.

How can you make a difference?

• Invest in a strong employer brand:
  Show why your cleaning company stands out as an employer. Highlight benefits like flexible working hours, great perks, and a supportive work environment.

• Create a user-friendly, attractive career site:
  Simplify the job application process and make it accessible. Immediately highlight what makes your company unique and share stories from satisfied employees.

• Optimize your recruitment process:
  Use automated systems to streamline the hiring process, ensuring fast and personalized communication with candidates.

By utilizing a well-designed career site, you can break down barriers, attract the right talent, and ensure your company is set up for success in the future.

Recruiting multilingual cleaning employees? A piece of cake!

Finding suitable cleaning staff, particularly those who don't speak Dutch or English, can be challenging due to language barriers. This is especially true for migrant workers, seasonal workers, and expats eager to work but struggling with local languages.

By offering job listings in multiple languages, cleaning companies can extend their reach and attract a more diverse workforce. This makes it easier for non-native speakers to apply, increasing your chances of finding the right candidates.

Benefits of a multilingual careersite for cleaning companies:

• Greater reach:
  Reach candidates in their native language, expanding your talent pool and increasing the likelihood of finding qualified professionals who might otherwise be overlooked.

• Accessible application process:
  Simplify the process for foreign-language applicants by offering clear job postings and a user-friendly, multilingual career site.

• Faster recruitment:
  Fill open positions more quickly by breaking down language barriers and attracting a wider range of applicants.

With a multilingual career site, cleaning companies can easily find and hire talented individuals, regardless of their language background.

Candidates are changing — Adapt with them!

As time progresses, so do the expectations of job seekers. Younger generations value user-friendly technology, flexibility, and clear communication of an employer’s values, benefits, and work culture.

A modern career site is the perfect tool to meet these expectations. It provides cleaning companies with the opportunity to showcase what makes them unique, from a positive work environment to career growth opportunities and competitive compensation. This gives potential employees a clear and compelling picture of your company. Plus, an intuitive, easy-to-navigate site streamlines the application process, making it simple for candidates to apply with just a few clicks — boosting the chances of attracting motivated, qualified cleaners.

With Serena’s tools, you’ll always be ready to connect with the best candidates and elevate your recruitment process, no matter how the market evolves.

Schedule an online demo today and make your recruitment process shine!