Serena ranked #3 in the Recruitment Tech Top 25

During the Recruitment Tech Industry Meetup in Utrecht, the RT25 of 2026 was announced: the leading ranking of the highest-rated recruitment software in the Benelux. Among established names and innovative players, Serena CMS secured an impressive third place straight out of the gate.

A remarkable achievement, and above all a strong signal of the growing role of recruitment marketing within the recruitment tech landscape.

What is the RT25?

The RT25 forms part of the annual Recruitment Tech Benchmark, a study conducted by Recruitment Tech Network. For the sixth consecutive year, recruitment software providers have been evaluated based on customer experiences.

Key points to note:

• the ranking is 100% based on user reviews
• no jury, no marketing spin
• only real-world experience counts

For this reason, a high position in the RT25 is considered a strong form of recognition from the market.

Serena CMS: a newcomer, straight into the top 3

That Serena has secured third place as a newcomer highlights the growing importance of recruitment websites and candidate experience within recruitment strategies.

Where traditional ATS solutions dominated for years, the 2026 top 5 shows that:

• recruitment marketing platforms are steadily gaining ground
• employer branding, speed and flexibility are decisive factors
• candidate experience is no longer a “nice to have”, but a prerequisite

Serena is often described as the “Shopify for recruitment websites”: a platform that enables recruitment and marketing teams to build powerful recruitment sites at speed, without relying on developers, and fully integrated with ATS platforms.

Securing third place confirms that this approach works - for partners, for clients, and for candidates.

What does this top 5 say about the innovation landscape?

The composition of the RT25 top 5 clearly shows a shift:

• less focus on a single monolithic system
• greater emphasis on best-of-breed solutions
• strong growth in tools that combine marketing, data and recruitment

Recruitment is no longer just a process, but an experience. Software that enables speed, personalisation and scalability is clearly rated higher by users.

Serena’s position in this top 5 demonstrates that recruitment marketing has firmly established itself at the core of recruitment technology.

From recognition to impact

For Serena, this third place is not a final destination, but a validation of direction: recruitment websites should not be a bottleneck, but a driver of success.

Together with a growing partner network in the Netherlands and Belgium, it proves every day that you can:

• go live in days (not months)
• retain maximum flexibility for each client case
• deliver a better candidate experience
• and scale recruitment marketing effectively

👉 Would you like to experience just how simple and flexible recruitment websites can be?
Book a demo and discover how Serena CMS takes you from idea to impact at speed.